Santic at China Cycle 2026:

Full Product Range on Display, Strong Brand Presence

From May 5 to 8, 2026, China International Bicycle Fair was held at the Shanghai New International Expo Centre. As one of the key events in the global cycling industry, the exhibition brought together more than a thousand leading brands from around the world, showcasing the latest technologies and innovations in two-wheel mobility.

Santic made a strong appearance at the show with its full range of cycling equipment, emerging as one of the most notable exhibitors thanks to its comprehensive product lineup and consistent brand presence throughout the event.

Full Product Range on Display with Strong Booth Engagement

From the opening day through to the final moments of the exhibition, the Santic booth attracted continuous attention and strong visitor engagement.

The full SANTIC collection, the fashion-oriented DIFOS series, custom-made product solutions, as well as newly launched products including the award-winning Lutuo cycling shoes and Cruise — Santic’s first wide-fit heat-moldable carbon sole cycling shoe — were presented in a clear and comprehensive lineup.

From cycling apparel to cycling footwear, and from casual riding to professional racing, Santic continues to position itself as one of the few global brands with independent R&D capabilities across both categories. This allows the brand to deliver a complete, one-stop equipment solution for riders and cycling enthusiasts worldwide.

More than a platform for new product showcases, the exhibition also highlighted Santic’s long-term commitment to product innovation and technical development. Continuous engagement from visitors, including product trials, discussions, and positive feedback from industry professionals, further demonstrated the strong recognition of the brand’s design and performance capabilities.

Craftsmanship and Innovation Setting Higher Standards in Cycling Equipment

For more than two decades, Santic has focused on performance, technology, style, and rider-focused fit in its product development.

From the Lutuo high-performance cycling shoes, which integrate multiple patented technologies, to the Cruise model designed with a 4mm wider last and heat-moldable construction for riders with broader feet; from the Spring/Summer 2026 collection themed “Urban Exploration · Ride in Freedom,” to the DIFOS brand’s expression of a more relaxed and joyful cycling culture — Santic continues to refine its approach to cycling equipment through innovation, fit, and design.

During the exhibition, the Santic booth attracted strong engagement from cycling enthusiasts, while also receiving positive feedback from industry media and brand partners.

A range of on-site activities, including a trade-in sustainability program and interactive games, helped create a relaxed and engaging atmosphere, reflecting Santic’s commitment to more sustainable and community-oriented cycling culture.

Continuing to Move Forward in the Cycling Industry

The 2026 China International Bicycle Fair has concluded, but Santic’s journey continues.

The brand will continue to invest in research and development across key categories such as cycling apparel and footwear, while expanding its product portfolio and strengthening its involvement in cycling culture and event partnerships. Through professional equipment and a forward-looking approach, Santic remains committed to the continued development of the cycling industry.

Cycling for freedom — beyond the exhibition.

Santic looks forward to continuing the journey with cyclists around the world.