Our Group
Multinational Sports Industry and Trade Group
Founded in 2005 and headquartered in Hong Kong, Santic Group is a premier multinational sports apparel and professional footwear corporation.
With a foundation rooted in China and a strategic presence across Asia, we serve a global clientele. Our robust infrastructure includes R&D and operations centers in Quanzhou and Dhaka, sales subsidiaries throughout the U.S., Japan, and Europe, and advanced manufacturing bases across China, Bangladesh, and Cambodia.
Vision, Mission & Core Values
Corporate Philosophy & Strategic Vision
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正人 (Righteous to others) 、正己 (Upright in self) 、正道 (The right path)
Vision
To Ascend as a Premier Global Sporting Ecosystem
Mission
Create value for customers and foster well-beings for Santic members
Core Values
Guided by integrity, innovation, and efficiency, Santic operates with a customer-centric mindset — living our spirit of "Live on, fight on" in everything we do
Global Network
A Network Built on Trust
With offices in Asia, Europe, and North America and 4 production bases across China, Bangladesh and Cambodia, Santic connects brands to international markets with speed and precision.
Our Strategy & Growth
Building trust through transparency, responsibility, and ethical management
Amid significant global economic shifts, Santic remains steadfast in its long-term strategy and commitment to sustainable growth.
We continue to strengthen our competitiveness through investments in manufacturing excellence and digital transformation, while advancing capacity expansion and recruitment—particularly in Bangladesh, where favorable infrastructure and labor conditions support accelerated development.
Future prospects for both our manufacturing and businesses are bright, with global demand for sportswear remaining robust amid pandemic-changed lifestyles, increased health awareness and the growing 'athleisure' trend.
Chairman’s Statement
A Message from Our Chairman
Dear friends, employees, partners, and customers around the world,
Welcome to the Santic Group website. As a company deeply rooted in the sportswear and cycling equipment industry, we remain committed to our founding principles—driven by professionalism, guided by responsibility, and focused on building a sustainable future for the long term.
Over the years, Santic has focused on innovation in sports apparel and the integration of global supply chains, delivering high-quality, end-to-end OEM/ODM solutions to customers worldwide. Guided by our philosophy of Integrity, Innovation, Collaboration, and Care, we have built strong, long-lasting partnerships with global brands based on trust and shared success.
We firmly believe that our customers’ success is our success. Through high-quality OEM/ODM services and end-to-end solutions, we work closely with our global partners to create sustainable value and build a mutually beneficial ecosystem. At the same time, our people are our greatest asset. We are committed to fostering an open and fair environment where every employee can grow, contribute, and realize their full potential.
Looking ahead, we will continue to advance sustainable manufacturing and embed ESG principles into our operations. With a broader global perspective and a strong sense of responsibility, we strive to create value for our partners, contribute to society, and shape a healthier and more sustainable future.
Thank you for your trust and support. We look forward to building a better future together.
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Fred Hou
Chairman of the Board
Santic Group
Our Strength
Four pillars — Design, R&D, Supply Chain, and Quality — form the foundation of Santic’s global excellence.
Creative Excellence
Combining global fashion trends with ergonomic engineering, our award-winning design teams in China and Europe create high-performance sports apparel that balances aesthetics with the professional needs of world-class athletes.
Milestones